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The third Golden Toe Awards · 2026

You make the shoes.
You deserve a little fanfare.

The Golden Toe Awards are a community-led celebration of barefoot shoes, the people who make them and the people who wear them. For the third edition, let’s celebrate what you’ve helped put on people’s feet. Join in with a prize or a partnership and give your brand a place in the celebration.

10 community-voted categories · Voting 19 Oct to 15 Nov

Want to share the awards with your audience? Get the free media kit →

The Golden Toe Awards trophy: a golden foot on a plinth

Already supporting GTA 2026

Our planned prize pool includes confirmed contributions and offers being finalised. Voters choose the award winners.

Chosen by the community

Third time around. Still all about the community.

After editions in 2021 and 2023, the Golden Toe Awards are back for their third celebration. Finding a good pair of barefoot shoes can take some digging. Golden Toe asks the people wearing them to share their favourites, helping newcomers find a starting point and giving great makers a chance to shine, whatever their marketing budget.

This year, voters can choose across ten categories, from everyday shoes and running to kids’ footwear, their favourite brand and best retailer. They can search the catalogue or add a missing shoe. Verified community votes decide the results.

Your support helps build the prize pool and get the word out. People get a reason to join in; your brand gets recognition among people who already care about barefoot footwear. The recommendations remain useful long after the last prize has gone out.

2021

Where the Golden Toe began

The first awards invited people to recommend the shoes they owned. Xero Shoes, Freet, Paperkrane and Luks helped put barefoot shoes into the prize pool.

Visit the first awards

2023

More shoes. More community favourites.

The awards grew to cover more ways people use barefoot shoes, with roughly 32 brand-supplied prizes (wow). Here are a few of the community’s choices.

Meet the 2023 winners

Ways to take part

Bring a prize.
Back the party.

Barefoot shoes keep finding new fans. I want the third Golden Toe Awards to be the biggest and best yet, and I’d love you to be involved in whatever way you can.

Have an idea for a collaboration? I’d love to hear it. Email me at adam@minimal-list.org.

Join the celebration

Prize Sponsor

Any prize contribution

Put a pair of your shoes on someone’s feet. Give a product, gift card or bundle, and introduce a barefoot fan to your brand. There’s no cash sponsorship fee.

  • Your logo and brand link beside your prize
  • Included in campaign sponsor thank-yous

State of Barefoot 2026 Industry Intelligence Pack included (US$199 value) →

The main State of Barefoot report will be free. The Pack is the deeper professional layer for organisations using the research in planning, benchmarking and presentations.

We recommend a prize worth at least a pair of your shoes, but smaller gifts are welcome too. One pair, several gift cards or a bundle — contribute what works for your brand.

Golden Toe Partner

$500

Your brand is placed prominently throughout the voting and results journey, so it is seen by the people actively taking part in the Golden Toe Awards, rather than only through a one-off sponsored post. A prize is optional.

  • Prominent linked logo on the voting page and again on the results page
  • One newsletter feature with an image, a short brand introduction and a link
  • One dedicated Instagram post featuring your support or prize

State of Barefoot 2026 Industry Intelligence Pack included (US$199 value) →

The main State of Barefoot report will be free. The Pack is the deeper professional layer for organisations using the research in planning, benchmarking and presentations.

The 2026 celebration

From first votes to golden toes.

One public voting round. A whole lot of community love. Here’s the plan for this year’s awards.

Your cue to join in

Get in touch by 18 October.

Join from launch. Later enquiries are welcome by email—we’ll confirm what’s still possible.

Count me in
  1. Voting opens

    19 October

    The community shares its favourites.

  2. Voting closes

    15 November

    The final day to give your favourites some love.

  3. Votes checked

    16–18 November

    We validate the votes before the big reveal.

  4. Results celebration

    Around 19 November

    Meet the winners. Bring on the fanfare.

Target dates for 2026. We’ll confirm any changes here.

A couple of useful things to know

Does sponsorship affect who wins?

No. The community picks the winners. Sponsorship never changes eligibility, vote weight or results. Categories and winner status aren’t for sale.

What is the included research pack?

The State of Barefoot 2026 Industry Intelligence Pack is the deeper professional layer alongside the free public report. It adds expanded anonymised analysis, benchmarking and detailed charts where the sample supports them. It normally costs US$199 per organisation and is included with every confirmed sponsorship. Release is planned for late January or early February 2027.

Let’s make it happen

Your brand.
A little Golden Toe magic.

Bring your brand into the celebration. Choose a prize contribution or a partnership, add your details below, and help make this the biggest Golden Toe yet.

Prefer to skip the form? Email your contribution or questions directly to Adam at Email adam@minimal-list.org.

1. Choose how you want to take part

Every confirmed sponsorship includes the State of Barefoot 2026 Industry Intelligence Pack, planned for late January or early February 2027.

2. Who should we contact?
3. Tell us about the prize

We suggest a prize worth at least a pair of your shoes. Multiple gift cards, bundles and smaller gifts are welcome too.

We only use these contact details to coordinate Golden Toe participation. This form does not subscribe you to a mailing list.